New research conducted by Wrigley’s has revealed that a story at bedtime remains one of the best and simplest ways of making children smile (28%), alongside pulling silly faces (44%) and playing hide and seek (27%). As many of you will know, we are keen readers with BattleKid and have been from a very young age. Stories at bedtime have been part of our nightly routine and as a result we are always keen to try new books with BattleKid, especially ones that will appeal to him. So when we were offered the chance to receive a new book, The Lost Smile, as part of the new Wrigley’s Extra Smile Back Project, I was interested to know more about the project and see what the book was all about.
Firstly, The Lost Smile is about a young boy named Kyle who has found that his family’s smiles are missing and he sets out on a hunt to find their lost smiles. The book takes us through his hunt and shares with us the ways he searches and tools he uses during his hunt.
It is a nicely illustrated book which has definitely appealed to BattleKid as when we ask him what story he wants at bedtime, “Smile” is often top of his list. The story itself is simple enough but I often pad it out, adding a few extra words here or there to prolong it for BattleKid as he enjoys it so much. It is definitely a favourite of his at bedtime these days!
The ultimate story behind The Lost Smile is that children’s smiles are “powerful and infectious, inducing a ‘smile back’ effect on those around them“. That is one of the very reasons why it is so important to protect the smiles of young children by keeping their teeth clean and healthy. It is also the reason why Wrigley’s launched their Extra Smile Back Project last month to coincide with the UK’s largest and longest-running oral health campaign, National Smile Month, which has just finished.
The idea behind Wrigley’s Extra Smile Project is to raise funds for their chosen charity partner, Action for Children, which will fund the creation of oral health workshops aimed at educating more than 10,000 children and 5,000 parents in its first year. The workshops will take place across the UK from August 2016 to August 2017. The goal of these workshops is to increase awareness of the importance of maintaining good oral health, now and in the future.
Each child who attends a workshop, which will be held in areas of the UK where rates of tooth decay are among the highest, will receive a take-home pack which includes a toothbrush, toothpaste, a 2 minute timer to brush their teeth to and further advice for good oral care. All of these ensure the children and their families have the necessary tools for good oral care. I was shocked to read that 34% of 12 years old in the UK, one of the most developed countries in the world, have tooth decay. That is an unbelievable statistic and one which needs to change drastically.
To help raise their pledged minimum of £250,000, every pack of Wrigley’s Extra sold between 22nd May 2016 and 16th July 2016 includes a donation to charity. And any profits from the sale of each copy of The Lost Smile book will be split between Action for Children and the Oral Health Foundation.
There is nothing more I love than to see BattleKid smile and I am doing my best to protect his smile, ensuring we help him to brush his teeth every morning and evening. Even nursery are doing their bit by helping children to brush their teeth after lunch, so I know all of BattleKid’s care givers are doing their bit to protect his beautiful smile. In the meantime we will continue to read and enjoy The Lost Smile as part of our bedtime stories.
Are you doing all you can to protect your children’s smiles?
The Lost Smile Book – Giveaway
The team at Wrigley’s have kindly given me some copies of The Lost Smile to give away to my readers to enjoy and read. It also includes some top tips from the Oral Health Foundation to help keep your family’s teeth clean and healthy. So if you’d like to win a copy of the book, please follow the instructions on the widget below. Also, if you’d like to know more about Wrigley’s Extra Smile Back Project please visit their website for more information.
Terms & Conditions:
Open to all my European readers and followers.
Four winners will each win a copy of the book.
Winners will be notified within 5 days and will be picked at random via the widget option.